E-Newsletters, Number One E-Mail Marketing Strategy


Why are e-newsletters so popular? They work.

Benefits of an e-newsletter:

  1. Enhancing your position as a trusted business partner.
    Less sales, more added value. The primary purpose of the e-newsletter is to provide timely business news, reinforcing the sender’s brand as a business partner.
  2. Improving client retention.
    An e-newsletter subtly reminds recipients that they made a good decision in choosing you as their financial partner.
  3. High industry readership.
    Current research tells us that e-newsletters from financial service providers have an average open rate of 70%, compared to the 34% open rate for other industry e-communication.
  4. They facilitate cross-selling.
    Because your e-newsletter can cover a number of relevant topics, recipients are exposed to the wide array of products and services you provide. And, using an educational format, you may even be providing them the opportunity to gain the baseline information they’ll need to ask questions down the road.
  5. They’re perceived as added value, not a sales pitch.
    Research states that consultative e-newsletters are perceived by recipients as customer service. Why? First, it was reader-initiated by “opting-in.” Second, because the content is designed to educate, not sell.
  6. They accelerate the sales process, lowering your cost of sales.
    By continually educating your customers through e-newsletters, you can close more sales with fewer meetings – accelerating your sales process and lowering cost of sales.
  7. They allow you to measure their effectiveness.
    One of the greatest benefits of the e-newsletter is the ability to gauge its effectiveness. You can measure open and click-through rates consistently, allowing you to evaluate its success or address weaknesses.
  8. High reach and pass-along numbers.
    If you’re like most, you regularly forward e-mails to friends, family or colleagues who you feel would benefit from the content. Pass-along readership can be a great way to grow your list and spread the word with very little effort or cost.

Want to learn more? Contact us today!