So when are we going to stop trying to look just like every other bank and start using our sunk costs to sell brand and product? We all know the most efficient – and profitable – growth is achieved by increasing core relationships of existing customers.
Surprisingly, consumers are not generally enchanted with the ambience of a teller line or a display of regulatory placards. On-site marketing is practically a no-brainer in terms of cost per impression. Where else can you regularly reach more than half of your customers — guaranteed? (And don’t you dare say statement stuffers — I haven’t opened a paper statement in years.)
Check out three examples then go walk around your bank. And, as they say … imagine the possibilities. Your competitors probably already have!
Vinyl Wraps
Sturdy and effective, vinyl can be used to decorate your lobby, wrap your ATMs — or even your building!
Window Clings
These larger-than-poster-sized clings can be powerful marketing pieces. They’re eye-catching, and couldn’t be easier to switch out from promotion to promotion.
Community Slat Wall
Lose the clutter! Display your collateral materials, bank merchandise, or use it as a venue for community members to display their work! This updated format will allow you to maximize space and streamline your lobby.
Contact us to learn more!
