Like any well-planned campaign, using the right tools to reach the right audience is key, which can often require you to step outside the traditional “toolbox.” For example, are you promoting something so big that it deserves (and can support) its own stand-alone website? If so, a microsite could be the perfect tool.
Why? They’re small (typically 2-3 pages), which makes them highly cost efficient to develop and maintain, they’re easy to adjust, and, if necessary, they can be eliminated or realigned quickly.
A microsite can also be a primary driver of traffic to your traditional bank site – as well as create new marketing “buzz” for customers and prospects.
Q: When do I use a microsite?
A: Consider these scenarios:
- The lead-in to a grand opening of a new location
- Communicating your environmental commitment
- Showcasing your corporate citizenship
- In conjunction with a product promotion
- Celebrating an anniversary
- Housing your online newsroom
- A new brand or image campaign
BOX:
How do I get started?
- Determine your objective and decide if a microsite is the correct forum for your message.
- Create and purchase a URL.
- Build a microsite map.
- Develop the site with content and design.
- Promote your microsite.
- Launch!
If you have questions about how and when to use a microsite, MFM has the answers. Get a free consultation … Contact Stephanie Beck (stephanieb@millsmarketing.com or 888-733-4899) today!
