The American Bankers Association will offer a new course this year through its School of Bank Marketing and Management, held May 14-16, 2009 in Dallas. Titled, “Effective Usage of Marketing Communication Channels and Public Relations,” our own guru, Becki Drahota, will teach the course which includes how to categorize and prioritize communication channels to increase efficiency and reduce costs by using the strengths of each channel for effective B2C, B2B, online and CRM outreach; how to develop an objective-aligned, measurable communication plan; and how to leverage public relations initiatives. If you have someone attending, let us know so Becki can look for him/her!
Senior Account Executive, Stacy Sporrer, spoke May 6 at the Iowa Bankers Marketing Conference in Des Moines on “How to Fix the Missing Links in Your Bank Marketing.” Her two-hour how-to presentation includes some excellent media selection information, so if you’re in need of current data, let us know!
