MFM and Iowa State Savings Bank are teaming up to present “How to Market on a Budget” at the ABA Marketing Conference September 13-15 in San Antonio.
Presentation Title:
Turn Your Branch Events and Promotions Into Bottom-Line Success — On Budget
Session Overview:
During challenging economic times, banks have the opportunity to seize a competitive advantage if they:
- Realign sales force utilization and incentives to generate additional short-term revenue
- Revitalize customer retention initiatives
- Reallocate marketing spending toward immediate revenue generation
All of these recession-sensitive initiatives can — and should — be executed where the rubber meets the road — at the branch level.
From retail share of market to small business deposits and cash management, branches offer targeted venues to keep and grow customers.
And, at a time when you’re challenged to do more with the same or fewer resources, leveraging the knowledge and customer relationships of your branch teams is critical. The good news is that opportunity at the branch level is significant, with 60%* of us consumers coming into a branch to do business every month.
Takeaways:
This session will give you 10 low-cost, tested and measured initiatives to take back to your bank and implement, as well as a comprehensive case study that is springboarding a community bank into regional prominence. We’ll also emphasize cost-saving options and offer “after the campaign” action steps to build more robust — and profitable — customer relationships.
Speakers:
Becki Drahota, EMBA, President, Mills Financial Marketing
Jan Knock, Marketing Director, Iowa State Savings Bank, Creston, Iowa
*Raddon Spring 2009
