To make the most of this inexpensive and efficient communication tool, fresh content is key. Here are a couple tips to help you leverage your online real estate:
- Status Updates
Why it’s important: Status updates give fans a chance to interact with your page. Every time you update your status, it gets posted on your fans’ homepage feeds that they see immediately after login. The objective is to peak the fan’s interest and develop two-way communication.
How you should use it? Frequently! When you post status updates, it invites interaction. Post community events, promote new offers, spotlight local businesses, offer quizzes, tips or contests! - Social RSS
Why it’s important: Social RSS is a live feed for blog entries or articles, so every time an article or blog is posted to your website, it will automatically be posted to the fan page. The fan can choose to “send” or “share” this article with other friends. This application is a simple tool that can increase exposure to your page and even your bank’s website.
How you should use it: This is an application on Facebook that you will have to download. Enter some basic information and the rest of the work will be done for you!
Some other considerations when taking the Facebook leap:
- Set an objective for your page
- Have a web banner, profile image, and custom tabs
- Include your compliance – the same rules apply
- Have your social media policy in place prior to launching the site
- Create a team of advocates to help you brainstorm topics, trivia, blogs and content. Get your team involved!
Need some Facebook face-time? Contact us.
