More and more people are turning to the internet as their primary source of information, so, how can print media still reach your target audience? We think, and research tells us, that there are some advantages that print media will always have over the internet, which will help keep it alive.
Prospecting: Many marketers look to the internet to find new prospects, but when they realize this route often leads to inconsistent consumers, they rely on direct mail which has a higher percentage of repeat purchasers. Print media has the benefit of an established and faithful readership, and strong target marketing and acquisition capabilities that can reach your audience more efficiently than the internet.
Tracking: To compete with the tracking capabilities of eblasts and online newsletters, the United States Postal Service is offering the Intelligent Mail barcode, which is used to sort and track letters and flats. This will give you detailed information about how and when your direct mail is being delivered. It will offer automatic address correction, which enables greater returns on investment for direct mail campaigns.
Cost & Control: Since we believe print is still an effective tool for you, we’ve developed an online web-to-print solution to better serve your printing needs. MyMillsmarketing.com is a website where you can manage your business cards, letterhead, envelopes, or sell sheets – anything you print routinely And, with personalized, variable printing options you can customize print materials, like direct mail and business cards, to meet your targeted marketing objectives. MyMillsMarketing allows you to place and manage your orders 24 hours a day. You can log on to view proofs, make changes, and you’ll have the final sign off to know exactly what you’re getting, where it’s delivered – and how much you’re spending. And, if inventory storage is a challenge, we can house your materials and you can access them online.
Keeping up with the internet is a difficult task, but using print media along with your presence on the internet, can be an effective tool to reach your audience. Though some of the traditional forms of advertising have changed, print media can still be a decision that is right for your market by reaching out to your customers in a personalized and refreshing way.
