Case Studies

United Bank of Iowa – Fleece Campaign

Overview

Searching for low-cost deposits in a competitive market, United Bank of Iowa looked to differentiate itself by offering prospects a high-quality fleece jacket for opening any new checking account. The Upgrade Your Style Campaign allowed new customers to choose the account that best fit their needs and they were provided a debit card, eStatements, internet banking, and bill pay with their account in addition to the gift.

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