Farmers State Bank: Facebook Page and Campaign
Overview
As Farmers State Bank launched its Facebook site, having a strong fan base, primarily consisting of customers, was key to its success. To drive traffic to the new page, FSB offered a drawing for a Garmin Navigation System to those who signed up quickly.
Using a counter graphic, eBlast, and web banner ad, they were able to gain 500 fans in a two month period.
FSB Facebook fans also receive product and service information, a sneak peek at bank specials and updates on community events.
