Iowa State Savings Bank – Youth Advantage Checking Campaign
Overview
Educating youth is a high priority for Iowa State Savings Bank, which is what motivated this Youth Advantage Checking account promotion. The goal was to revitalize a relatively sleepy account, while reaching out to a younger demographic. The account offered a number of perks, and a free pizza for a new opening or referral. The campaign was multi-faceted, using two local spokespeople, and featuring them on YouTube.
