Case Studies

Lead Bank


Overview
Formerly Garden City Bank, the name Lead Bank was developed to help position the organization for geographic growth. Its dedication to community betterment through superior and cutting-edge banking solutions, combined with its founders’ deep history of Saddlebred ownership, allowed the name Lead Bank to confidently move the bank into the future.

The new name and logo were designed to complement all the bank’s materials, including a corporate folder, product and service sell sheets and more.

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