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| Business Banking |
CLIENT Citizens First Bank
PROJECT Shirt Off Our Backs Campaign |
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| CHALLENGE To acquire new business customers in a highly competitive market. |
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| SOLUTION "The Shirt Off Our Backs" campaign was developed to reach business owners by sending
them a wooden hanger with the bank's logo, and a note describing why a partnership would be a "classic fit." The mailer
also included an invitation to have lunch with a business banking specialist to discuss their needs, where they would also
receive a new, complimentary Citizens First Bank shirt.
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| COMPONENTS Direct Mail Insert, Wooden Hanger, Logo Shirt, Thank You Note |
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| Business Banking |
CLIENT Baker Boyer Bank
PROJECT Business Brochure |
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| CHALLENGE One of Baker Boyer Bank's most significant opportunity for growth is business
banking. To successfully compete for this business, we must differentiate ourselves by not selling products but building
relationships with our commercial clients. |
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| SOLUTION This service guide uses icons to direct business owners to the products with
highest utility for their circumstances and goals. The brochure also presents the client priorities we commit to.
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| COMPONENTS Brochure |
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| Business Banking |
CLIENT Farmers State Bank
PROJECT Business Customer Testimonial Campaign |
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| CHALLENGE Identify business customers who have only a deposit relationship with FSB
and solicit additional services to those businesses. |
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| SOLUTION Use customer testimonials from current satisfied business users in a direct
mail endeavor. Mail pieces on a quarterly basis, staggered as needed, to give FSB staff time to follow up with phone
call or personal visit.
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| COMPONENTS Newspaper Ad and Direct Mail Postcard for the following topics: Remote
Deposit, Leasing, Merchant Credit Cards, Business Credit Cards, Business Debit Cards |
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