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| Deposit Growth |
CLIENT Independent Bank
PROJECT Nike Duffle Bag Checking Promotion |
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| CHALLENGE To attract the young and hip demographic and entice them to open an Independent Bank checking account. |
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| SOLUTION Each individual who opened a new Independent Bank checking account within the promotion time period
received a free Nike duffle bag. Current customers were encouraged to open a Money Market account or be approved for a new loan with the bank
to receive a bag as well.
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| COMPONENTS Direct Mailers, Life-size Stand-up, Flyers/Handouts, Window Clings, ATM Decals, Counter Graphic Inserts, Acrylic Inserts |
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