|
|
 |
|
|
| Image and Branding |
CLIENT Citizens First Bank
PROJECT Classic Fit Promotion |
|
| |
| CHALLENGE CFB was a bank that dominated The Villages retirement community. However,
moving out of that market and into a new non-retirement location, they needed to establish the brand in a way that
still represented their well-known, ultra-casual and friendly neighbor culture. |
| |
| SOLUTION Using a series of teaser ads leading up to the new location's opening
announcement, we introduced the bank as a "Classic Fit." Comparing it to your favorite pair of jeans, we demonstrated
a casual feel, and a dependability - knowing you could count on the bank as a "fit" for all your financial needs, no
matter how simple or complex.
|
| |
| COMPONENTS Newspaper Ads, Moving Media (AdMobile) |
| |
| Image and Branding |
CLIENT TS•Bank
PROJECT We're the Solution Image Campaign |
|
| |
| CHALLENGE To build name and brand recognition in a highly competitive market. |
| |
| SOLUTION A core strength for this client is that they are a family-owned community bank,
in addition to having a very high-performing team. And, with an impending father/son transition into leadership, they wanted
to showcase their "family" values by putting the faces of their leaders and employees in front of clients and prospects. Two
new employees are featured each month, explaining how clients can turn to them for financial "solutions" guided by family values.
|
| |
| COMPONENTS Newspaper Ads |
| |
| |
|
