|
|
 |
|
|
| Loan Growth |
CLIENT North Valley Bank
PROJECT Home Equity Loan Promotion |
|
| |
| CHALLENGE To entice customers and non-customers to take advantage of a home equity loan or line with North Valley Bank. |
| |
| SOLUTION We chose to develop the campaign series "If You Can Dream It, You Can Do It" designed to showcase
all the ways a home equity loan could be used, in order to identify with the specific and unique needs of each consumer. This, combined with
an attractive rate, made for a strong offer in a competitive market.
|
| |
| COMPONENTS Newspaper Ad, Web Banner Ads, Statement Insert, Lobby Poster |
| |
| |
| Loan Growth |
CLIENT First State Bank
PROJECT Energy Conservation Loan |
|
| |
| CHALLENGE To promote energy conservation among customers and in the community. |
| |
| SOLUTION The energy conservation loan was developed to help those who wanted to lower
their overall energy bill with a new addition or home improvement. Qualifying purchases included a new heating/cooling system,
water heater, appliances, doors and windows, or insulation. And, by simply showing proof of purchase, customers qualified for
a low, fixed-rate loan.
|
| |
| COMPONENTS Flyer, Newsletter Insert, Radio Spot, Newspaper Ad |
| |
| |
|
