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| Mergers/Acquisitions |
CLIENT Castle Bank
PROJECT Marengo Merger Packet |
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| CHALLENGE To proactively communicate merger details to current and new customers. |
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| SOLUTION This finely tuned template was used to help cover all necessary communication, staffing and
technological bases for the acquiring bank. In this piece, customers were proactively welcomed, account information and changes were
detailed and transferred, key dates noted, and new locations mapped. Current customers also received a notice, informing them about
the merger, explaining the many ways they will benefit from it.
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| COMPONENTS Direct Mail Mapping Brochure, New Customer Welcome Letter and FAQ, Disclosure Sheets, Current Customer Letter |
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