We believe in the power of research.  Our full-time Research Director can provide you expertise in:

• Market, Customer and Employee Research
• Shopping Programs
• Focus Groups
• Secondary Research

From creating your original strategy to micro-slicing your customer messaging, our team is the one-source solution you want. Social media? We know how and to whom you should talk. And, we know how to integrate social media into your enterprise-wide marketing plan.

Strategically communicate your messages to specific target audiences to maintain or change public opinion in a measureable way. Our PR process will guide you through the steps to a successful event, promotion, or crisis, while enhancing your image in the eyes of media, clients and community.

Contact our Expert for:
Media Relations Tips
Crisis Plan Templates
Donation & Contribution Management Tips

Our audits will prove that banks don’t need to spend more money marketing; they just need to spend it smarter. We offer:

Marketing Audits-
We’ll audit your current efforts for continuity and effectiveness, and provide benchmarking for each budget line item, and supply a standard budget template.

Public Relations Audits-
We’ll audit your current PR efforts and expenditures, and offer research-based recommendations.

Website Audits-
We review functionality, accuracy of content and graphics, search engine placement, and user experience feedback.

Merchandising Audits-
We’ll assess your in-branch merchandising opportunities and offer recommendations for enhancing the customer experience.

How long has it been since you’ve removed an account? Or added something more innovative? Based on your performance goals and the competitive environment, we’ll develop new product matrices focused on serving your target customer and attracting prime prospects.

Regulatory requirements are constantly changing. Our in-house Compliance Officer keeps up to date on advertising compliance issues – so everything that leaves MFM is reviewed to supplement your on-site expertise.

Strategic Planning
We provide secondary research in customers’ ownership, current and future usage, and balances in bank products. All strategic planning sessions involve pre-work, financial analysis, and a half-day workshop.

Strategic Marketing Plans
MFM has developed a metric-based template that provides superior management efficiency while maintaining true living documents flexibility.

We know it’s results that count. Our award-winning team combines the right message, with the right look for your organization.

We’ve created a three-phase process that is research-based, relevant and rewarding:

Phase I:

• Assemble branding and research team
• Plan and conduct workshop to filter data through strategic imperatives

Phase 2:

• Create design concept
• Develop brand expresion
• Manage assets

Phase 3:

• Measure effort and input
• Coach
• Recognize and reward behaviors that support the brand

All the creative genius and media-buying savvy counts for nothing if you can’t close the sale. Our comprehensive training services can help you achieve your goal, whether it be sales or customer service skills, referral effectiveness, teambuilding, or supervisory expertise.

See us in action!

Request a full list of trainings.

Believe it or not, a large portion of your clients are using lobbies and drive-thrus everyday. Smart markets leverage those assets – we’ll show you how.

The success of your web presence, online banking, and web-based delivery channels depends on a combination of user-driven content, leading-edge technology, eye-catching design, and savvy marketing.

From concept and design to back-end measurement, we can do it all.

Mergers & Acquisitions

One of the most efficient ways to grow is via acquisition. Our unique system addresses your three critical audiences: employee groups, customers and the market.

Our experience facilitating the acquisitions of dozens of clients will benefit your process. We have effective strategies and proven results.

Our award-winning production is turnkey, affordable and fast. With clients throughout the country and a genuine understanding of your goal, we’ll find an extraordinary way to make it happen.

Yes, media buying has changed. And, yes, we can meet your GRP, share-of-shelf, -wallet and -mind with efficient, effective plans and buys.