Need advice on how to manage your marketing resources? How to integrate marketing and corporate goals? Almost half of our staff have been in financial services before joining the MFM team. Our principal has extensive financial industry and academic experience.

From public relations strategies, to event planning, to strategic issues, call on us. We've got the experience. And the expertise.

One of the most efficient ways to grow your organization is via acquisition. Our unique system addresses your three critical audiences: employee groups, customers and the market.

Our experience facilitating the acquisitions of dozens of clients will benefit your process. We have effective strategies and proven programs.

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Award-winning print, direct mail, point-of-purchase, radio, and electronic creative have been hallmarks of Mills Marketing for more than 30 years. Our creative team takes the time to understand each client's unique corporate personality and develop creative that is an exact match.

Based on the target marketing we'll research and purchase an effective mix of media, and design the most appropriate message with eye-catching creative. We'll also provide promotional ideas for sales support and train your staff to close the sale!

Our creative works. No prima donnas here. We know it's results that count. So use our creative design and copywriting team for your next campaign. We're solid, well-priced, and much better than the competitors! Additionally, prior to your campaign rollout we can develop and conduct a briefing so your staff has a clear understanding of the objective, tactics, measurements and "per position" expectations. This is a key component in driving exceptional campaign results.

During any 30-day period, 60% to 65% of a bank's customers will walk into a branch lobby or use drive-up facilities. Merchandising provides our clients an effective, cost-efficient process to reinforce brand and promotional messages. It also offers a solution to coordinate otherwise physically disparate branches.

The objective of our Merchandising Audits is to assess and evaluate the use of current merchandising components at all branch locations. Each branch is evaluated separately based on floor plans and a video walk-through of each location provided by the client.

The goal of the audits is to provide recommendations that will enhance the customer experience, generate customer inquiries, create a rich selling environment, and reinforce the client's brand image. Well-designed and appropriate merchandising can communicate a message and enhance the decor and architecture of the branch locations.

Step back. Let us analyze where your resources are being spent and what kind of return they're generating. We'll also review your media contracts to make sure you're getting the most for your money.

We'll audit your current efforts for continuity and effectiveness. We'll provide benchmarking for each budget line item, and supply a standard budget template.

Our audit will prove that banks don't need to spend more money marketing; they just need to spend it smarter.

Don't forget your Web site! Our Web Audit reviews functionality, accuracy of content and graphics, search engine placement, and user experience feedback.

Supplement your on-site expertise with our Compliance Officer. For all your direct mail, media and educational pieces we'll provide copy that meets all your regulatory requirements.

We're "up to the minute" on new issues, and we have access to a compliance expert for complicated products, giveaways and promotional rates.

Your corporate brand can be a significant portion of your institution's perceived value. Make sure you're communicating the image you want with a strong, effective corporate identity system and corporate logo.

We'll update your look or create an entirely new one that differentiates you from your competitors. Our unique process keeps your focus primary and our Graphic Standards option provides a foolproof guide for print and electronic vendors and partners.

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