|
RESEARCH
Market Research – A common research vehicle is the telephone market survey
which can be used as part of a brand research study or stand alone as a mean of identifying
market potential. It can measure top-of-mind awareness and perceptions, assess reasons why
people change financial institutions, identify relative factors of specific service, and more.
Customer Research – Research retail or business customers to identify satisfaction
levels, future needs, and competitive advantage, and assess the likelihood to recommend. This is
another research vehicle that can also be part of a brand study.
Employee Research – This research is generally conducted using a corporate culture
survey and provides a snapshop of your internal strengths and challenges, and can provide management
with the data needed to develop and manage a strong, positive internal environment. This can also be
used as part of brand research.
Shopper's Programs – Use as a training tool to capitalize on your sales and service
strengths and minimize your weaknesses. You may also use it to see how you compare to your competitors.
Services, environment, sales skills, rates, and fees – we'll measure whatever issues you want.
Focus Groups – Pretest products, determine satisfaction level of key customer groups.
Merchandising Audit – The objective of our merchandising audit is to assess and evaluate
the use of current merchandising components at all branch locations. Each branch is evaluated separately
based on floor plans and a video walk-through by the client. The goal of the audit is to provide
recommendations that will enhance the customer experience, generate customer inquiries, create a rich
selling environment, reinforce the client's brand image, as well as enhance the décor and architecture
of the brand locations.
Marketing Audit – A comprehensive analysis of your marketing focus and expenditures. Our
capacity in this area encompasses market, customer, employee, and industry initiatives.
Secondary Research – We belong to the Raddon Financial Group and attend two conferences
annually to learn patronage patterns relating to the purchase and use of financial products. This information
is used for product development, campaign goal-setting, and executive briefings for our clients.
» back to services
|
