Why Mills
Capabilities
Mills Financial Marketing exclusively serves the financial industry with integrated marketing solutions. Our expertise includes daily experience in planning, creating, executing, and measuring both demographic and database-targeted financial service marketing.
Financial Expertise
Since 1975 our staff of marketing professionals has worked exclusively with financial institutions. These years of focused effort result in higher cost-efficiency, more coordinated efforts, and a superior rapport with clients. From keeping abreast of changing financial marketing trends to operations and regulatory compliance issues, our team has a level of expertise you’ll find refreshing.
Our knowledge not only gives you a deeper perspective when it comes to cutting-edge marketing options, it also saves you unnecessary marketing costs because you avoid re-creating the learning curve with agency support.
Professional Reputation
Mills Financial Marketing has established itself as a leader in financial marketing. We have been recognized with numerous state and national awards, including ABA National Awards, South Dakota Landmark Awards, Best of Iowa Awards, Addy Awards, BAN Golden Eagle Awards, BMA Best of Print Awards and numerous features in Financial Advertising Review. Our creative department has three projects featured in “Creative Low-Budget Publication Design” by Mary Pretzer.
Industry Savvy
We know the products, the disclosures, even the potential pitfalls for both retail market and customer-targeted promotions. You will have virtually no response delays due to our learning curve. We have the expertise of an on-site Compliance Officer and an experienced staff with financial industry knowledge.
Depth of Knowledge
We have a full-time director of research who provides data to underlay creative execution. The result is exceptional copy and art.
Work Ethic
We make it happen. Our entire team is highly skilled and motivated.
Stability
We’ve been here since 1975. We intend to be here far into the future. Our staff turnover is exceedingly low.
Attitude
Each client is treated as though they’re our only client. We consistently overdeliver in service and results.
Discipline
We’re used to budget and specification restraints, client idiosyncrasies and tight deadlines.




