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Digital Campaign Manager | Des Moines, IA

Title: Digital Campaign Manager

Classification: Full-Time

Location: Des Moines, IA or Storm Lake, IA

Remote worker status would be considered for the right candidate.

Experience: 5+ years cross-channel campaign management

Salary Range: Based on experience and skillset

Our Company:

Mills Marketing is an integrated agency that provides SMART and BOLD strategy for banks, credit unions and the organizations that serve them. We are a knowledgeable, passionate, and experienced marketing agency in the financial industry. We offer competitive benefits, a great team atmosphere, an exciting work environment, and we are looking for someone who wants growth potential in an established, growing company.

The Role:

The digital campaign manager oversees digital marketing projects from start to finish, including strategy development, presentations, digital proposals, vendor coordination, and communicating/troubleshooting with client, account and vendor teams. Competent planning, organization and prioritization skills are critical. Other key qualities include excellent communication skills, written and verbal, a positive attitude, ability to multi-task and meet deadlines, work efficiently under pressure with careful attention to detail, a strong work ethic, and a good sense of humor in a very fast-paced environment.

Responsibilities:

• Plan and coordinate all client online advertising campaigns, including SEO/SEM, social media, and display advertising campaigns
• Define asset needs (such as copywriting, video, creative design) requirements, and best practices, and communicate them to clients and team members
• Design, build and maintain client social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); analyze, as requested, performance of client-directed campaigns
• Identify trends and insights, and optimize spend and performance based on those insights
• Brainstorm new, innovative and creative digital growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams and clients to create landing pages and optimize user experience
• Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies providing thought leadership and perspective for adoption where appropriate

Requirements/Qualifications:

• BS/MS degree in marketing or a related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, reporting databases, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag Manager, Google Data Studio, Tableau)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date knowledge of the latest trends and best practices in online marketing and measurement
• Prior experience within financial services, banking or other highly regulated industry preferred
• Some travel may be required