February 9, 2017
1:00 Central Standard Time
Did you know?
Each year financial institutions spend from 17-24% of their marketing budgets on community relations, often with minimal impact and return.
Before you decide to give up or give in, join this session and learn how to define your financial institution’s PR resource allocation, success metrics, and how to create an effective and focused donation process to generate more substantial results from your corporate giving efforts.
- Learn how to create a Giving Mission (in 3 sentences) that will be your most useful PR tool!
- Learn how to align your giving with your corporate strategy
- Learn how to budget, measure and advertise your PR
In 45 minutes, we’ll: