To update First South Bank’s website technically and functionally, with a new, user-driven look. The new “24-hour branch” needed to portray who First South Bank is today, but be positioned to grow with the bank and the needs of its customers.
By immersing ourselves in the processes, products and solutions this client has to offer, we were able to accomplish what we set out to do:
- Integrating responsive website design so customers could enjoy a satisfying banking experience regardless of the platform used.
- Simplifying the overall navigation with a well-planned menu bar and an architectural flow that’s easy to understand, intuitive and simple.
- Updating content to make it informative, helpful, fresh, and unique to First South Bank and its customers, including a Financial Resources tab filled with relevant, high-quality content — designed to help optimize SEO, online videos and more.
- Selecting visual elements and colors that give the site not only a compelling design, but one that portrays on every page how important it is to First South Bank to provide a “youFirst” customer experience.