We aren’t just a vendor, we’re a partner. For the 40 years we’ve been honing our skills in the financial marketing world, we’ve partnered closely with marketing directors — training them, helping optimize their teams to better leverage talent, and developing top-down, ROI-focused marketing strategies. At Mills, we see the value in setting measurable goals, and use data to support every initiative — from branding to digital marketing. We‘re very hands on, learning and teaching as we work. And our clients love us for it.

Creative With
a Purpose

Branding & Logo Development

Where looks (and voice) matter. Our proven three-phase process is research-based, so the end result is both strategic and quantifiable.

  • Brand name, brand expression, proof points and culture development
  • Logo design and development of communication materials
  • Brand and logo rollout strategies

Merchandising

We’ll help you leverage your branch assets.

  • Merchandising audits
  • Complete merchandising plans
  • Onsite planning and development

TV & Video

Together, let’s tell your story. From concept creation and storyboarding to editing final footage, we offer production that’s high quality, affordable and fast.

  • Broadcast
  • Training, tutorial and culture videos
  • Design and production management
See related work

Smart Strategy that Powers Big Results

Research

We believe in the power of research. Our focus on data really sets us apart, and it can do the same for you.

  • Market, customer and employee surveys
  • Focus groups
  • Marketing reviews
  • Branch potential and new site feasibility studies
  • Corporate culture assessments

Strategic Marketing Plans

Using a top-down strategy, we’ll build you a plan that achieves your FI’s strategic goals, and supports every line of business.

  • Marketing strategic plans (including social media)
  • Research (primary and secondary)
  • Planning workshops

Product Development

This industry is ever-changing. How long has it been since you’ve reviewed your product menu, or developed a niche product? We can help.

  • Product reviews
  • Competitive analysis
  • Research-based product recommendations
See related work

Public Relations

Get the guidance you need to successfully leverage an event or promotion, or manage a crisis. We’ll even review your PR efforts to ensure the appropriate ROI.

  • Press releases
  • Crisis plans
  • Donation and contribution management
  • Giving mission creation
  • Data breach initiatives and messaging

Training

Most marketing initiatives fail without the support of a well-trained staff. Our expert trainers provide engaging training on a wide range of topics, with content customized to meet your needs.

  • Brand and culture training
  • Sales and customer service skills
  • Professionalism and executive leadership development
  • Ongoing programs or “one and done” options
  • Customized or off-the-shelf training programs
  • Onsite or Webex
Request a full list of trainings

Compliance

We have a full-time Compliance Officer on staff, and keeping our clients on the right side of the regulatory mandates is always top of mind.

  • Proactive project review
  • Compliance reviews and recommendations
  • Fast, thorough responses

Mergers & Acquisitions

From your first announcement press release to your product mapping program, we offer effective strategies and proven results to help ensure a smooth transition for your new customers.

  • Strategy development and account mapping
  • Transitional development and employee training
  • Regulatory communications
  • New market rollout plans

Engaging Interactive

Social Media & Digital Marketing

Stay ahead of the curve. Let us show you how to integrate and leverage the power of social media and digital advertising into your overall marketing strategy.

  • Social media reviews and plans
  • Custom Facebook tabs
  • Campaign creative: concept to execution
  • Channel management and content creation
  • Digital ad creation and plans
  • Email and text marketing
  • Customer eblast education

Web Services

First impressions matter. We’ll help you design a site that’s useful, friendly and truly represents your financial institution.

  • Comprehensive web design and development
  • Website reviews
  • SEO analysis and ongoing management
  • Online videos