Upcoming Events

ICBA Webinar Series: Like, Share, Grow: A Bank Marketer's Social Media Playbook

Great social media doesn't happen by accident, it's planned. Join Content Manager, Ryan Pleggenkuhle, as we break down what to post, when, and where across Facebook (Meta), LinkedIn and Instagram, along with the visuals, tagging and internal teamwork it takes to pull it off smoothly. We'll also cover how to turn engagement, positive or negative, into a brand win, and how to measure what's actually moving the needle.

Who Should Participate

Marketing

Instructor

Ryan Pleggenkuhle, Content Manager

ICBA Marketing Institute 

Ready to become a Certified Community Bank Marketing Strategist (CCBMS)? Join us at this year’s ICBA Marketing Institute in Nashville to connect with fellow community bankers. Our team will be there to help guide the conversation and share valuable insights.

ICBA Webinar Series: Your Website Is Your #1 Branch. Who’s Your Branch Manager?

Your website is open 24/7, staffed by no one, and it's often the very first, and sometimes only, interaction a prospective customer has with your brand. Yet most financial institutions manage it like a project instead of a branch, with no one clearly accountable for how it performs. This session helps you pinpoint exactly how mature your website management really is, assign real ownership before the gaps cost you and build the kind of reporting your executive team can actually act on.

Who Should Participate

Marketing

Instructor

Crystal Steinbach, Director of Digital Services

ICBA Webinar Series: What Bank Marketers Need to Know in Today's Advertising Compliance

Marketing moves fast, compliance doesn't always keep pace, and the gap between the two is where risk lives. As digital channels multiply and AI tools reshape how content gets created, bank marketers need a clear-eyed view of what regulators (and customers) are actually looking at. This session cuts through the legal jargon to give you a practical read on today's advertising compliance landscape, so you can build stronger creative and campaigns with confidence, not second-guess every decision after the fact.

Who Should Participate

Marketing/Compliance

Instructor

Heather Stahl, Financial Advertising Compliance Specialist

Adobe Max 

Assistant Art Director Brooke Von Ehwegen will represent Mills at this year’s Adobe Max conference for three days of creative skill-building, visionary keynotes and valuable connections. We’re excited to see what innovative insights she comes home with!