The ONE Conference, Springfield, IL. Becki will be speaking:
Wednesday, March 6th
“Five Things Every Financial Institution Needs in this Economy – and How to Deliver Four of Them”
Marketing in a down economy is a challenge. Navigating financial reform is a challenge. Today you are faced with auditing and possible re-design of checking and other products. This session gathers the information you need to become laser focused on bottom-line results as you respond to economic and regulatory issues. Learn how to build the bottom line via a Sweet Spot model that will organize and prioritize your marketing efforts, and create the reports to do it.
Thursday, March 7th
“Banking on the Boomers: Who Are Those Guys?”
This presentation looks at the Baby Boomer segment and discovers who they are, what they have an appetite for, and how you can satisfy their needs. This hands-on session looks at what’s important to today’s boomers and how to reach them. Social media and eMarketing strategies will be highlighted along with key takeaways to position you for longer lasting relationships with this group.
Sarah will be hosting a MFM exhibit at the ICBA TechWorld Conference in Las Vegas.
Becki will be speaking on “How to Get What you Want – And Make Money – With Your Bank’s Marketing” at the Virginia Bankers Association 2013 Retail Banking and Marketing Conference.
May 1-2 & September 19-20
Becki, Sarah, Rhonda and Que will be facilitating the ICBA Marketing Seminar. The May event will be held in KC; the September seminar will be in Minneapolis. Email us for details of the 1 ½-day schedule.