To create an exceptional customer experience, you need to understand your market, customers and employees, as well as consumer behaviors and preferences. Our research capacity encompasses market, customer, employee, bank leadership, and industry initiatives because we understand the power of well-designed, impeccably executed and purposefully leveraged research.
Strategic Marketing Plans
Mills specializes in supporting executive level strategic planning projects – everything from identifying project milestones to scoping project KPIs.
Get the guidance you need to successfully leverage an event or promotion, or to manage a crisis. We’ll even review your PR efforts to help with your ROI.
- Press releases
- Crisis plans
- Giving mission creation
Data breach initiatives and messaging
How long has it been since you’ve reviewed your product menu, or developed a niche product? We can help with product review, competitive analysis, and research-based product recommendations.
Most marketing and organizational initiatives fail without the support of a well-trained staff. Out expert trainers provide engaging training on a wide range of topics, with content customized to meet your needs.
- Brand and culture training
- Sales and customer service skills
- Professionalism and executive leadership development
- And, much more
Request a full list of trainings!
Mergers and Acquisitions
From your first announcement press release to your product mapping program, we offer effective strategies and proven results to help ensure a smooth transition for your new customers.
- Strategy development and account mapping
Transitional development and employee training
- Regulatory communications
- New market rollout plans