Like many FIs today, C1stCU is a financially strong, service-focused enterprise with the resources and desire to grow. The assignment was to create a master story that captured, capsulized and communicated the essential value proposition C1st has to offer potential new members and new acquisitions.
A bank that needs to grow, but already has the majority of the market share, requires experience and out-of-the-box thinking.
Giving customers the best banking experience meant not only upgrading their core, but also ensuring a smooth customer transition.
Increasing customer use of digital banking tools requires understanding of customer habits and highly relatable content.