Successfully Executing a Core System Upgrade

Our Task

Park Bank recognizes the need to consistently deliver the banking experience their client are looking for. Upgrading their core system to a premiere service level was an important way to meet those expectations, but like all upgrades and conversions, client needed to fully understand the changes to ensure a smooth transition.

The Solution

The focal point of the bank’s brand focuses on helping prepare customers for whatever “next” meant to them. Using “Ready. Set. Next.” as the creative umbrella, our team was able to explain and answer the “who,” “what,” and “why” questions.

Ready. Park Bank invests in top level client experience.

Set. We’ll help you get through every step of the transition.

Next. The new enhancements will deliver an even higher level of client satisfaction.

The Results

The transition was smooth, Clients are experiencing enhanced services, and the Park Bank team continues its relentless pursuit to improve client experience and advocacy.