Like many FIs today, C1stCU is a financially strong, service-focused enterprise with the resources and desire to grow. The assignment was to create a master story that captured, capsulized and communicated the essential value proposition C1st has to offer potential new members and new acquisitions.
The Solution
The result was a modular and highly branded Pitch Book that features 12 key differentiators presented in a high impact, infographic style and organized so each page could be a stand-alone, topic-specific sell sheet as needed for other channels.
The Results
The Pitch Book is popular with the C1st team and received well by the audiences it is designed to attract. It has also been proven to be useful as a resource to enhance other specific initiatives with great information that is immediately accessible as needed.
See More of Our Work
Creating a Digital Bank: greenpenny.com
A bank that needs to grow, but already has the majority of the market share, requires experience and out-of-the-box thinking.
