Fraud Prevention
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Our Task

To create a fraud prevention initiative that educates and facilitates consumer detection and reporting of fraudulent activity – an effort that would promote the products and services the bank offers in order to help customers stay protected.

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The Solution

Leveraging the power of bold images and action-oriented words, we created a cohesive fraud campaign, incorporating a wide range of components to reach as many of the bank’s customers as possible – whether digitally connected or frequent branch users.

A critical component to the success of this endeavor was employee participation. We created interactive activities, events and contests to engage the employees and ensure they were well-informed on any relevant products and services the bank would be offering customers.

Components

Lobby Posters, Lightbox Panel Displays, Email Marketing, Pod Inserts, Web Banner